United Nations CLIMATE CHANGE CONFERENCE
COp26 x GOOD LIFE 2030
WATCH our COP26 EVENT
Our global premiere at the IMAX Cinema at COP26 as available to livestream below.
the GOOD LIFE 2030 COP26 EXPERIENCE
1 of only 2 official advertising-related events at COP26 (both Purpose Disruptors events), our launch of Good Life 2030 was a huge success with +300 people joining us in person in Glasgow and +2000 views on the livestream in just 7 days.
At the IMAX Cinema, on the final day of the conference, we premiered our documentary film together with the 3 Adverts of 2030 by Iris, Gravity Road and McCann Manchester. The screening was accompanied by talks from Purpose Disruptors co-founders exploring the tensions people in advertising feel at this moment in time, during the climate crisis.
WHAT WAS COP26?
In November 2021, the UK hosted its largest climate event ever as a nation – COP26. Business leaders, investors, government officials and civil society from across the globe will gathered in Glasgow for this critical moment in accelerating the global response to tackling the climate and ecological emergency.
COP26 presented a massive opportunity for us to show the world that we, the advertising industry, are serious about tackling climate change.
At COP26, Purpose Disruptors collaborated on various initiatives with Race To Zero, the Advertising Association, three leading global agencies in the advertising industry (McCann, Iris and Gravity Road), as well as film production company The Big Sky to showcase our Good Life 2030 work.
