events
Mindshare Huddle 2021
On Day 2 of the Mindshare annual global Huddle conference titled “Huddle for Good Growth”, our co-founders Lisa Merrick-Lawless and Jonathan Wise presented the opening keynote speech and hosted a screening and discussion session of our new documentary A Good Life in 2030: The Role of Advertising.
8th ADCE European Creativity Festival
At the 8th Art Directors Club Europe (ADCE) European Creativity Festival, our co-founder Lisa Merrick-Lawless presented and participated in a panel discussion on “How to Enact and Accelerate Change in the Creative Industry”. Lisa was joined by Duncan Meisel (Clean Creatives), Nico Ordozgoiti (Creatives for the Future) and Mareka Stake (Creatives for Climate).
Click here to watch a recording of the event.
Creatives for Climate Meetup
At Creatives for Climate’s annual meet-up, our co-founders Lisa Merrick-Lawless and Jonathan Wise presented two of our projects Good Life 2030 and Advertised Emissions to an influential group of change makers at Creatives for Climate, including funders.
Meet the co-creators of Good Life 2030 | Q&A
A post-COP26 Q&A with the co-creators of Good Life 2030. The session was hosted by Lisa Merrick-Lawless, co-founder of Purpose Disruptors and lead on this project. She was joined by Bruno Chiecco, Film Director at The Big Sky together with Ben Essen, Chief Strategy Officer at Iris, and Rosie Kitson, Head of Strategy at Mindshare, who both feature as industry leaders in the documentary. Ally Kingston who led on the citizen research and then wrote the creative brief also joined us together with the creators of the Adverts for 2030, Grant Hunter, ECD at Iris, Chelly Brown, Creative at Gravity Road and representative(s) from the creative team McCann Manchester.
Cannes Lions Eurobest Young Creatives Competition
Purpose Disruptors co-founder Lisa Merrick-Lawless and Good Life 2030 creative lead Ally Kingston briefed 30 creative teams from the Cannes Lions Eurobest Young Creatives Competition on the Good Life 2030 creative brief –‘Client 2030’. With over 75 creatives across Europe responding to the brief, Lisa joined several high profile judges to judge and announce the winners of competition. The competition produced three winning pieces of work for Good Life 2030 to consider making as part of our campaign.
Advertising a Good Life in 2030 | COP26
On the final day of COP26 – the day dedicated to ‘culture’ – we launched the global premiere of Good Life 2030, which was one of only 2 official advertising-related events at COP26 (both Purpose Disruptors events).
At the IMAX Cinema at COP26, we premiered our documentary film together with the 3 Adverts of 2030. The screening was be accompanied by talks from Purpose Disruptors co-founders exploring the tensions people in advertising feel at this moment in time, during the climate crisis. The event was live-streamed globally.
Good Life 2030 x COP26 was a huge success with +300 people joining us in person in Glasgow and +2000 views on the livestream in just 7 days.
Watch the live event here: goodlife2030.earth/cop26
Additionally, representatives from The Drum and AdWeek Europe attended the COP26 event. The Drum interviewed 4 of the 7 prominent industry leaders interviewed in the documentary, as well as all 3 of our co-founders.
Watch the Drum interview: here
Ad Net Zero Global Summit | Advertising Association
In collaboration with Omar El-Gamal (Strategy Director) form Mother London, Purpose Disruptors co-founder Lisa Merrick-Lawless hosted session called “Creating a Good Life in 2030: The Role of Advertising” at the Advertising Associations’ Ad Net Zero Global Summit. The session offered a preview of ‘Good Life 2030’ ahead of our IMAX cinema premiere at COP26. We enabled participants to experience an immersive audio journey to 2030 featuring world leaders and UK citizens and see what industry leaders are saying about the role the industry can play in creating new visions of the future.