On the final day of COP26 – the day dedicated to ‘culture’ – we launched the global premiere of Good Life 2030, which was one of only 2 official advertising-related events at COP26 (both Purpose Disruptors events).

At the IMAX Cinema at COP26, we premiered our documentary film together with the 3 Adverts of 2030. The screening was be accompanied by talks from Purpose Disruptors co-founders exploring the tensions people in advertising feel at this moment in time, during the climate crisis. The event was live-streamed globally. 

Good Life 2030 x COP26 was a huge success with +300 people joining us in person in Glasgow and +2000 views on the livestream in just 7 days.

Watch the live event here: goodlife2030.earth/cop26

Additionally, representatives from The Drum and AdWeek Europe attended the COP26 event. The Drum interviewed 4 of the 7 prominent industry leaders interviewed in the documentary, as well as all 3 of our co-founders.

Watch the Drum interview: here